Showing posts with label Wizzair. Show all posts
Showing posts with label Wizzair. Show all posts

Thursday, November 18, 2010

Riga to Oslo ticket prices

Riga to Oslo is one of two routes from the Baltic States served by four airlines (the second being Riga-Moscow). While Riga has only one airport, Oslo area is covered by three airports: the primary Gardermoen airport (used by Air Baltic and Norwegian), secondary Rygge/Moss airport (used by Ryanair) and Sandefjord-Torp airport located more than 100km from Oslo, but convenient for area South-West of Oslo and chosen by Wizzair.
The biggest carrier on the route is Air Baltic accounting for 51% of capacity share and – as using smaller aircraft than others – 68% of frequency share. Closest runner-up is Norwegian with 19% of capacity and 14% of frequency. Ryanair offers 18% of capacity and 11% of frequency while Wizzair 12% of capacity and only 7% of flights as offering only two departures per week.

Fare graphs indicates two price peaks – one on Oslo-Riga route on December 15 to 23 and the second on Riga – Oslo route on January 1 to 5. This strongly suggests that during Christmas time flights are used by Latvian workers visiting their families. Each of the airlines tries to differ from the others – Air Baltic and Norwegian provides connecting flights and uses the primary airport, Air Baltic offers big number of departures. Ryanair targets price-sensitive passengers and population South-East fro Oslo, Wizzair relies less on Oslo city but caches passengers South-West from Oslo. Here you can see how well the airlines manage to translate their strategies into cash from tickets:
Edited Nov21 - I found an official confirmation that Air Baltic's EUR 5 transaction fee can be avoided by using Baltic Miles MasterCard so ticket prices in the research are lowered by EUR 5 and five euro surcharge to usual Visa and MasterCard is added.
The average fares in the two-month span (November 18 to January 17) are as follows: Ryanair – EUR 29, Wizzair – EUR 37, Norwegian – EUR 74, Air Baltic EUR 81 EUR 77. Prices for Air Baltic and Norwegian are extremely similar and they even peak at the same days indicating that the two companies compete for the same passengers. Less successful are the two youngest operators - Ryanair and Wizzair. Booth started the service over seven month ago but tickets are still extremely cheep and are not coming significantly more expensive closer to the flight dates. On the other hand during Christmas period Wizzair has as high prices as Air Baltic and Norwegian showing that their strategy of targeting specific region near Oslo works. Overall it is clear that the ticket prices for Riga – Oslo route is low due to the high supply and some operators (Ryanair and Wizzair in particular) may even drop it.

Tuesday, March 9, 2010

Riga to London fare watch


Right now two airlines offers direct Riga – London service: airBaltic (Gatwick) and Ryanair (Stansted). FR operates twice daily (morning and evening) flights; airBaltic makes daily midday flight and additional evening flight on selected days during summer. Wizzair will start three weekly Luton flights in end of March so bringing some fresh air in the market.

Here is a graph of available ticket prices in March, April and September:


Wizzair is cleverly using the drop in Latvian advertising sector by putting their pink posters with cute flight attendants on virtually every free billboard in the town. Also promotional pricing with average March&April fares of €27 for Riga – London and €33 for London – Riga creates big public attention.

Average available fares on March and April for BT is €66 (RIX-LGW) and €76 (LGW-RIX); for FR €69 (RIX – STN) and €60 (STN – RIX). The very similar fare levels for FR and BT breaks the popular stereotype of Ryanair being the cheapest and airBaltic the most expensive. In London – Riga section the airport fares seems to make the actual difference between BT an FR (as all depart from one airport in Riga but different airports in London area).
In September the ticket prices for BT and W6 flights are actually higher than in April. airBaltic and Ryanair now put bigger accent on monthly sales with cheap tickets for close travel dates rather than traditional cheep fares for distant dates. For budget travelers it means that “book well in advance” tactics must be changed to “keep your bags packed and hope that your destination will be in the next sale list”.